Square 42 Salon • An Aveda Salon • 251 S. Court • Medina, OH 44256 • 330-764-3220
Aveda Information

Aveda Mission

- Horst Rechelbacher, Founder, Aveda Coporation



Aveda, who partners with salon and spa professionals around the world, sees beauty as a craft, not as a product result. Aveda beauty professionals are unique in the industry for their pursuit of a higher art: helping make their clients not only look beautiful, but feel beautiful. This selfless quest to bring out the beauty in their client through genuine care, differs from beauty industry norms.

Empowered by its unique Mission, Aveda believes that authentic beauty is one that works in harmony with the greater web of life. It does not qualify as beauty if it hurts any of the diverse life forms that the best beauty artist of all, Nature, created. Authentic Beauty cares for the environment which we inherited from elders and will leave to generations that follow us. Beauty cares for the society in which we live, enhancing harmony in the way we live and interact with one another as human beings. In order to be Beauty, it also needs to be Good. Beauty is the result, but also the process followed in pursuing that result.

Said simply, Beauty Is As Beauty Does.

-Dominique Conseil, President

Aveda's Vision

Connecting beauty, environment and well-being.

Aveda Beliefs

Aveda Beliefs

Aveda Beliefs

Aveda's Beliefs

1. We believe in treating ourselves, each other and the planet with care and respect.

2. We believe social responsibility is our responsibility.

3. We believe ecological and profit goals are mutually acievable.

4. We believe our authenticity and experience are our points of difference.

5. We believe in inspiring and educating people to integrate wellness and beauty in their lives.

6. We believe in the power of oneness, from our global image to a focused network.

7. We believe learning never ends.

8. We believe in encouraging innovation and empowered decision-making.

9. We believe our actions, products and services should always enbody excellence.

10. We believe personal and organizational balance is the key to sustainable success.

11. We believe true leadership is delivered with passion and by example.


We Put The "AHHH" In Spa!

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Square 42 Salon • An Aveda Salon • 251 S. Court • Medina, OH 44256 • 330-764-3220 • www.square42salon.com
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